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Online Advertising Terminology | Types of Web Advertising
Know more aobut some Online Advertising Terminology
Banner ads are small advertisements that are placed on a Web
site. Companies usually develop their banner ads, find sites for placement, and
then either purchase or trade banner space.
Click-Throughs
When a viewer clicks on a banner ad with their mouse and goes to
the site advertised, it is called a “click-through.” Sometimes banner
advertising prices are determined by the number of click-throughs. You don’t
pay every time your ad is displayed. You pay only when someone actually clicks
on your ad and is delivered to the appropriate page on your Web site.
Hits
Hits to your site are the number of times that another computer
has accessed your site (or a file on a site). This does not mean that if a page
on your site has 1,000 hits, 1,000 people have visited it. If your home page
has a number of graphic files on it, this number could be misleading.
A hit is counted when the home page main file is accessed, but a
hit is also counted for every other file that loads along with the home page.
Each one of your pages will have a number of files on it—you have a file for
each graphic, a file for each banner you display, and often a different file
for each navigation button on the page.
So if a person visits 10 pages on a site and each page has 15
files included on it, then at least
150 hits would be generated.
Impressions or Page Views
When a banner ad is viewed, it is called an impression. Banner
advertising prices often are calculated by impressions. If a person visits a
page where your ad is displayed six times, this generates six impressions.
CPM
Cost per thousand, or CPM, is a standard advertising term. CPM
often is used to calculate the cost of banner advertising if a site sells
advertising based on impressions. If the CPM of advertising your computer
software package banner ad on another site is US$40 (that is, $40 per thousand
impressions) and the number of impressions your ad generated was 2,000, then
you, the advertiser, would have to pay US$80 for displaying the ad.
CPA
Cost per action, or cost per acquisition, is an ad payment model
in which advertisers pay only when their ad leads to a complete
conversion—sale, registration, download, or booking. Almost all affiliate
advertising is based on the CPA model. This type of advertising model is best
suited to high-volume sites as a large number of banner displays are needed to
generate actual sales.
Keywords
You can purchase keyword advertising on search engine sites that
have sophisticated advertising programs, or sites whose advertising real estate
is maintained by online advertising agencies that have sophisticated
advertising programs. Your ad appears when someone does a search on the keyword
that you purchased. This is good for zooming in on your target market.
Geo-targeting
Purchasing geographically targeted banner advertising is one of
the latest trends in Internet marketing. This is done by purchasing banner
advertising for a range of IP addresses. Every device that connects to the
Internet has its own unique IP address. These are assigned centrally by a
designated authority for each country.
We are now seeing search engines sell advertising by IP
addresses to help businesses pinpoint their target geographic group. For
example, John Doe is planning to purchase a motorcycle in Florida and is
searching for a dealership in his area. Cycle Riders, a new and used motorcycle
dealership in Orlando,
happens to be marketing over the Internet, and as part of Cycle
Riders’ advertising campaign they have purchased ads by keyword and by IP
address. Simply stated, they have said that they want their ad to appear only
when the keyword motorcycle is searched on by individuals whose IP address is within a
certain range (the range being those existing in Florida).
When John Doe does his search on the word motorcycle, the Cycle Riders ad is
displayed at the top of the page holding the search results. Someone in
Michigan searching for motorcycle would see a different ad.
Tag :
SEO,
Important Design Factors Regarding to Website
It
is not always possible to have a Web site that meets all requirements of a
search engine and your target market. Perhaps you are coming in on the tail end
of a Web development project or simply want to make your Web site as search
engine friendly as possible, without having to do a significant redesign.
Here are
some common issues and how you deal with them to improve the search engine
friendliness of your Web site, whether you are building a new site or are
improving your current one:
•
Frames
•
Robots.txt, meta-robots tag
•
Clean code is king
•
Navigation techniques
•
Revisit meta-tag
•
Cascading style sheets
•
Dynamic pages and special characters
•
Splash pages and the use of rich media
•
Use of tables
• Custom
error pages
•
Image maps
• Optimization for search
localization.
Tag :
SEO,
What is Landing page Tips For Landing Page
What Is a Landing Page?
A landing page is a Web page that is created
specifically to respond to a marketing campaign you are running. You can’t
provide all the details and the opportunity to make the purchase in a banner
ad, so you develop a landing page to follow through from the banner ad. When
your target market clicks on the banner ad, they are taken to the landing page
that was developed specifically for that ad. The action you want the target
market to take might be to make a purchase, join your e-club, view a virtual
tour, or use your services. The key is that the landing page is usually geared
toward a conversion, or converting the browsers into buyers. The way your
landing page is developed depends entirely on your business objectives, your
target market, and your offer itself. The landing page should focus on the one
thing you want the visitor to do—keep it focused. The presentation and the
content, or copy, of your landing page has a huge impact on the ability of the
landing page to close the offer. We begin with a look at content for your
landing page. There are a number of points to make note of when preparing
content for a landing page:
1. Your landing page should be a continuation of your ad—repeat
and expand on the offer presented in your ad. The ad is designed to generate
interest and the landing page is designed to close the sale.
2. Your landing page should emphasize the benefits of your
offer—this is what justifies the purchase.
3. Your landing page content should flow from the advertisement.
If your ad promotes your virtual tour, then when visitors click through to the landing
page they should be given the opportunity to take that virtual tour. Take your
target market where you want them to go. Tell them what you want them to do.
4. Your landing page should “speak” to your target market. Use
their language and buzz words. Use the appropriate tone for this particular
target market.
5. Your landing page should have a dynamite headline. Grab their
attention!
6. Your landing page should be written for scanability. Internet
users don’t read, they scan.
7. Your landing page should promote the “value-added” portion of
the offer that will help with your objectives. Free gift on arrival, a coupon, a
discount toward a future purchase, or the number of reward points earned with
purchase—all of these add to the value of the offer.
8. Your landing page should create a sense of urgency—get your
visitors to do what you want them to do NOW! If they leave your site without making
the purchase, it is often unlikely you’ll get another opportunity. Using
appropriate calls to action like “Call Today!,” telling the target market that
“there are limited quantities” or “limited space available,” and techniques
like time-stamping the offer with an expiration date create a sense of urgency
that encourages the target market to take immediate advantage of the offer.
9. Your landing page content should minimize risk. If you have a
moneyback guarantee, emphasize it! Anything that helps to close the deal should
be prominently displayed.
10. Your landing page should ask for the sale—maybe multiple
times and in multiple places. You don’t get what you don’t ask for.
11. Your landing page should include content that enhances your
credibility— things like client testimonials or product or service reviews.
Content that helps establish credibility also helps build trust, which is key
to doing business online.
12. Your landing page should be optimized for the search
engines. If you are running a promotion for just a couple of days, then odds are
you do not want your landing page indexed by the search engines. In this case
you would use your robot’s exclusion protocol in your robots.txt file to tell the
search engines not to index the page.
Once you have developed a dynamite landing page, you will want
to do some testing to maximize your conversion; very few people get it perfect
the first time. You will want to test different page content, format and
lengths, different jargon and tones, different layouts, different offers, and a
number of
other things to find the right balance to best sell
your product or service.
Tag :
SEO,
Top 10 SEO Blogs List | Best SEO Blogs
TOP 10 SEO BLOGS
Improving Your SEO/SMO Skills & GET Updated with Google strategy
In this web planet, web journals and sites are the most widely recognized human exclusive. We can make an individual blogs from blogger, word press and many more, a business site, Forums or can make an online journal to offer our considerations & helpful informative content to an assembly of book lovers.
Now a days, Forums could be very helpful for generating our blogs traffic
by submit blogs with the niche forums and can create best quality dofollow
backlinks for blogs or webpage. You can use some forums like Digital
Point, Sitepoint, Warrior forum for
SEO and SMO related questions and posts. And most important thing is that informational
blogs and forums are very useful for improving your knowledge, you can learn
from there and can make perfect decision .
Now, we go to the main point. If you want to improve your skill and get updated with new SEO news then read all blogs that I mention here, these all are awesome blogs and absolutely improve your SEO and SMO knowledge. Because all the updates of these blogs are covers mostly SEO – SMO strategy, PPC Management and tips, some content writing tips and many more.
| NO. | BLOG | PR |
| 1 | Search Engine Land | 7 |
| 2 | Matt Cutts | 7 |
| 3 | SEOBook | 6 |
| 4 | Search Engine Roundtable | 7 |
| 5 | Search Engine Journal | 7 |
| 6 | SEOBook | 6 |
| 7 | Search Engine Guide | 7 |
| 8 | SEO Moz | 5 |
| 9 | SEO Chat | 6 |
| 10 | Digital Marketing Depot | 6 |
Other useful Blogs :
| Link Building Blog |
|---|
| SEO Blackhat |
| Blue Hat SEO |
| Seo Sandwitch Blog |
| Graywolf’s SEO |
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Tag :
SEO,
